Photographers starting in the industry, tend to focus more on developing their photo skills. Although concentrating on developing and improving your craft is well and good, if you want to make money, it is prudent to build your business awareness. There are a lot of skilled photographers that have failed to make money in spite of there skill. On the other hand, some less-skilled photographers are able to make a living with there limited photographic skills. Why?
The difference here is how they approach photography. Successful photographers treat photography as a business. Clients know first what you are offering before they make a judgment on your skill. Sadly, less-business survey photographers’, as skilled as they are, make less money if they do at all because no one knows what they are offering. We can, therefore, conclude that to make money with photography, your photography skills should be as good as your business skills. Successful photographers are skilled business people. They know how to market themselves.
But knowing how market yourself does not mean that you will have a successful photography business. There is more to doing business if you want to have a profitable business. You need to understand how to manage and advertise your business to generate money.
Pricing your work.
So, how do you generate money? By charging for your services, of course. A follow-up question would be, how much do I charge for my work to be profitable? How much to price your services is a question which Karl Taylor, a renowned commercial photographer, answers in the video below. Drawing on his twenty-plus years in the photography industry, Karl gives a wealth of information to help you correctly price your photographic services.
Pricing your work can be tricky business as you have to consider a lot of factors. Karl Talyor breaks down what to take into consideration to come up with a price that is competitive, fair to your clients, and profitable to you. This video is a useful resource not only for those starting out but also for established photographers grappling with making their photography business profitable. Check out the video below.
You can check Karl Taylors’ work on his website: https://karltaylor.com/
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